Tony Rothschild

Tony is an experienced senior executive best known for his entrepreneurial flair
and his capacity for starting companies from scratch, launching new products and
services, securing financing and taking responsibility for controlling all areas of
running a successful, growing business, in both the private and public sectors.

In 1987 he started and financed Phonetix Corporation and as CEO, grew the
company to over 40 employees and $5 million in annual sales, becoming the
market leader in Canada for Interactive Voice Response (IVR) Technology, selling
to major corporations, banks, government, call centres and telephone companies;
before going public in 1994 on the TSX.

He has steered a number of other embryonic ventures to success including a
multimillion-dollar service bureau, a software developer for fund managers and
several e-commerce portals.

Tony has shown an ability to draw on management skills to develop effective plans
for growth, financing and motivate staff to meet objectives through dedication,
successful processes, creative thinking and strategic marketing.

His strengths include:

* Leadership as President and CEO in private and public companies
* Strong strategic, planning, organizational and execution abilities
* An effective communicator and facilitator with strong interpersonal skills
* Responsibility for managing and delivering sales with ROI results
* A quick lateral thinker in assessing opportunities and resolving problems
* Knowing all aspects of managing and funding start-ups, setting realistic goals
and seeing them through to maturity and success
* Specialist in customer acquisition, satisfaction, affinity and loyalty programs
* Actively involved in leading telecommunications, card and payment technologies

He achieved
international
experience, early in his
career by establishing
manufacturing,
distribution and
licensing rights for
outdoor and leisure
products.